What does the first Stanley Cup victory in franchise history taste like?
Schlafly Beer's Pale Ale, apparently.
Fresh off the St. Louis Blues' historic Stanley Cup win on Wednesday, Schlafly has announced plans to pour its flagship Pale Ale at Harpoon Brewery in Boston.
At the start of the Stanley Cup finals, Schlafly accepted a wager from Harpoon: The brewery from the losing city would pour the other's beer for one day following the big win. Today, the breweries announced that Harpoon will pour Schlafly Pale Ale at their home brewery in Boston (306 Northern Ave.) while also wearing St. Louis Blues gear during the first week of July.
"We couldn’t be more excited for the City of St. Louis," founding brewer Stephen Hale said in a statement. "We have a feeling there is going to be a lot of Schlafly Beer consumed around St. Louis in the next week, and we are so excited to be a part of the celebrations. The added bonus of winning a wager with a great brewery like Harpoon makes this historic moment even sweeter! Congratulations to the Boston fans and players on a great series."
When it came time to choose the beer, the decision was an easy one for the Schlafly team. The traditional English-style Pale Ale was one of the first beers Schlafly brewed upon opening in 1991 and has become one of the brewery's core beers.
Fans can follow the two breweries on social media for the announcement of the official date when Schlafly Pale Ale will be flowing from the taps at Harpoon.
Schlafly Beer, multiple locations, schlafly.com