The beer selection at Gezellig Tap House and Bottle Shop is a thing of brewed beauty: nearly 700 different bottled varieties occupy a dozen doors of luminous coolers, while 28 more draft options await behind the bar. The drinking destination debuts in the Grove this fall, providing a cozy new gathering place for lovers of suds to imbibe.
Owner and Certified Cicerone, Brandon Cavanagh, developed his idea around gezellig, the Dutch term that loosely translates into a feeling of positivity and camaraderie, creating a veritable epicenter for St. Louis’ booming beer scene to convene. The fresh take on drinking combines a trip to the beer store with a friendly neighborhood bar for the best of both worlds.
“I think we’re starting to see this concept emerge more and more,” Cavanagh says. “There’s a communal aspect where people are coming together to drink beer, discuss it and try new things. It’s a really fun environment.”
As reported by Feast in June, Gezellig fills the building previously occupied by the Demo, which closed on July 9. A gut rehab transforms the former music venue and the previously conjoined Music Record Shop into a nearly 3,000-square-foot hub.
The interior design features an ivy wall, custom benches made by St. Louis-based Narrative Furniture and a poured-concrete bar finished with repurposed whiskey barrels and backed by corrugated tin. Seats will be available in-house for around 80 to 90 guests.
Guests can create their own variety packs to-go out of selections from all over the globe or simply crack open some cold ones on premise. Cavanagh seeks out unique stouts, wild ales, sour beers, IPAs, classic-beer styles and much more.
Choose from bottles sorted by region, including everything from homegrown hops to artisan products from Denmark, Germany and the UK. Highlights include Crane Brewing Co., Freigeist, Mikkeller and Evil Twin Brewing.
Additional beverages will be sorted into sections of gluten-free beers, ciders and meads as well as non-alcoholic options including waters, juices, sodas and kombucha. Unique, seasonal special releases will constantly rotate on tap.
Cavanagh works with assistant bar manager, Joel Clark, to create a small cocktail program with an eye on eventually bottling mixed drinks to tie in with the bottle-shop theme. A short curated wine list will also be available.
For bar snacks, Cavanagh collaborates with Grove East Provisions’ owner and chef, Barry Kinder, to create a list of savory offerings. Small plates could include dutch specialty items, wood-fired soft pretzels and potentially some items from the sandwich shop’s flagship menu.
When asked to define gezellig, Cavanagh says, “There’s no singular translation. It’s a word that embodies Dutch culture – the idea of coziness, warmth, conviviality and a good time with family and friends. It’s letting go out there and coming in here to relax and be.
“It’s a really neat thing – something I think the U.S. and St. Louis in particular needs a lot more of,” he says. “I think it’s good for people to kind of take a load off and just be gezellig.”
Cavanagh hopes to hold a soft opening for Gezellig later this month with the following tentative hours: Tuesday through Thursday from noon to 10pm, Friday from noon to 11pm, Saturday from 10am to 11pm and Sunday from 10 to 9pm.
Gezellig Tap House and Bottle Shop, 4191 Manchester Ave., The Grove, St. Louis, Missouri, 314.833.5532, gezelligstl.com