Kraftig Relaunched Packaging

Kräftig is the flagship brand of the William K. Busch Brewing Co.

The William K. Busch Brewing Co. is finally opening a taproom of its own.

The St. Louis brewery, better known as the maker of Krãftig and Krãftig Light, announced plans to open a brewery and distillery in Defiance, Missouri, just west of St. Louis.

The eponymous William K. Busch is a great-grandson of Adolphus Busch; fittingly, the brewery will be built near Busch Wildlife, on the former Bridlespur Hunt Club property, which was developed in the early 20th century by August Anheuser Busch Jr., known as Gussie. The Busch family also owns Grant's Farm, an iconic St. Louis spot featuring various animals, and the brewery will eventually include a small petting zoo, as well.

"After years of talking about it, my family and I are incredibly excited to embark on this journey," Busch said in a statement. "To be able to build the brewery just on the other side of Busch Wildlife on the old Bridlespur Hunt Club property that my father started in the early 1900s is a very unique and exciting moment in my life."

The 20,000-square-foot microbrewery was designed by Rod Kazenske of Yard Stick Studio, known for his "artisan barn designs." The brewery will feature a European barn style that overlooks a like. Busch also plans to grow hops and barley on the property.

Brewmaster Marc Gottfried has lived in Defiance for more than decade, and will develop beers beyond Krãftig; the company also plans to make whiskey, as well as whiskey barrel-aged beers and beer barrel-aged whiskeys. 

"It truly embodies the values of those who live in the area in that it’s a rustic gathering place for families to enjoy great craft beer and spirits in an incredible country setting," Gottfried said in the statement. "The vision and heritage of the Busch family were key in designing such an attractive barn micro-brewery."

In addition the petting zoo, Busch said the brewery will also feature a gift shop, beer hall and a museum.

"I’m eager to get this craft line established in the market, and I know we are going to knock it out of the park,” Gottfried said. “St. Louis, get ready for some great lagers and a couple of other fun, new additions!”

Construction on the William K. Busch Brewing Co. at 4151 Benne Road will begin later this year.

William K. Busch Brewing Co., 4151 Benne Road, Defiance, Missouri, kraftig.com

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