When 4 by 4 Brewing Co. opened in Springfield, Missouri, in December 2017, it didn’t take long to amass a fan base. And nothing has proven that to the owners quite like the COVID-19 crisis.
“You don’t realize how loyal people are until you are basically shut down,” says Derek Shimeall, who owns 4 by 4 with his wife, Danielle, and three other couples.
The brewery is open daily from 11am to 8pm, offering curbside pickup and online ordering. Customers can call ahead or order 16-ounce cans, 4-packs, 6-packs and growlers online and a staff member will deliver the brews to their vehicle.
The owners say that orders during the pandemic have exceeded their expectations. “[Our customers] have supported us more than we ever could have imagined. They want to make sure our employees are taken care of,” Danielle says.
Last week, 4 by 4 built on its popular “Beer it Forward” program with “Can it Forward,” which allows people to buy a beer for essential workers on the frontlines during the pandemic.
“You could buy a beer, post on social media or text whoever you bought it for and they could come in and receive a free pint,” Derek explains. “We have 30 to 70 names on the board at any time. Now, they can pick up a beer. People can buy for a first responder, health care worker.”
Before the coronavirus outbreak, the brewery was in the middle of an expansion to increase its barrelage to 2,300 (up from 600 per year when the brewery first opened). Plans have not changed, though the owners may adjust their forecasted growth this year. And while production has slowed down during this coronavirus crisis, 4 by 4 is still brewing two or three times per week. The brewers hope to create two or three new beers to release after the pandemic slows.
“We want to come out of the gates strong,” Derek says. “We are going to have a big celebration.”
4 by 4 Brewing Co., 2811 E. Galloway St., Ste A, Springfield, Missouri, 417.861.6400, 4by4brewingcompany.com