With name recognition across America, Date Lady's products have been a source of local pride in Springfield, Missouri. But now, that level of name recognition is getting much bigger: Target has made a spot for Date Lady's original pure date syrup on shelves nationwide.
Founder Colleen Sundlie says the opportunity came from a connection she made at the Fancy Food Show in New York this past summer. "We have become pickier over the years with what retailers we place our products in because we've learned not all places are a good fit," she says. "Target, however, was one of the tops on our list. The baking section is snug compared to most grocery stores, so we feel really blessed to have snagged a spot."
Landing such a large retail partner could easily overwhelm a small operation, but Sundlie says her team has been prepping their small-but-mighty production facility for an opportunity like this for years. "We feel very prepared to fulfill the demand," she says. "We also have incredible employees and they manage to make no task seem too big. We are very grateful for that."
Sundlie founded Date Lady, the first date syrup company in the United States.
You can find the company's original pure date syrup at the following local Target locations:
- 1825 E. Primrose St., Springfield, Missouri
- 17810 E. 39th St. S., Independence, Missouri
- 2300 Highway K, O'Fallon, Missouri
- 3881 Mexico Road, St. Charles, Missouri
- 40 THF Blvd., Chesterfield, Missouri
- 1850 N.W. Chipman Road, Lee's Summit, Missouri
- 9220 N.E. Barry Road, Kansas City, Missouri
- 1201 W. 136th St., Kansas City, Missouri
- 7955 Highway N, Dardenne Prairie, Missouri
- 1851 Vernaci Dr., Washington, Missouri
- 1883 Wentzville Pkwy., Wentzville, Missouri
- 5601 Belleville Crossing St., Belleville, Illinois
- 4701 N. Illinois St., Fairview Heights, Illinois
- 300 Homer M. Adams Parkway, Alton, Illinois
- 3201 S. Iowa St., Lawrence, Kansas
- 6100 Broadmoor St., Mission, Kansas
- 20255 W. 154th St., Olathe, Kansas
- 15345 W. 119th St., Olathe, Kansas
- 12200 Blue Valley Parkway, Overland Park, Kansas
- 15700 Shawnee Mission Pkwy., Shawnee, Kansas
- 10900 Stadium Pkwy., Kansas City, Kansas
Make your own date syrup or sugar at home to sweeten everything from cookies and brownies to pizza sauce and salad dressing.
"I saw the date syrup in our Springfield Target today, and I had this strange feeling like, 'Yeah, but it's just in this one,'" Sundlie says. "And then I was like, 'No, it's actually for real in Targets all over the country!' I'm not going to lie, I snapped a few shots while no one was looking."
Date Lady, 417.414.2282, ilovedatelady.com