Luis Rivero’s youth spent in Venezuela and travels abroad inspired Hůga Foods, the company he launched with childhood friend Luis Mendoza in April.
Rivero and Mendoza say the company’s name was derived from the Danish word hyggeligt, “which translates, roughly, to cozy moments born of good food enjoyed with good people,” according to its website.
The company’s first product line, Hůga Bar, features gluten-free nutrition bars in three internationally influenced flavors: almond and honey (a play on Spanish turrón), hazelnut and chocolate (based on torta di nocciole, an Italian chocolate and hazelnut cake) and the newest flavor, dulce de leche, oat and walnut (inspired by a 10-layer Bohemian torte), which will be available later this summer.
Hůga Foods, hugabar.com
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