Located just off U.S. Highway 65 in Highlandville, Missouri, J and J Cheese Factory is a passion project for Jessica Hey and her boyfriend, Jasen Conner. The nostalgic shop looks like a cozy log cabin and is stocked with more than 80 cheeses, mostly from Wisconsin.

Before opening J and J, the couple visited creameries in Wisconsin to curate their cheese selection. Grab a toothpick and sample from the plethora of options, including squeaky cheese curds, creamy caraway-flavored Cheddar and mellow Muenster. The shop also stocks shelf-stable products from House of Webster in Rogers, Arkansas, plus charcuterie, candy and gift items.

3 Best-Selling Cheeses at J and J

Brun-uusto: The shop carries a variety of Brun-uusto, a cheese that’s baked to form a crust similar to toasted bread. “We have four flavors, and they make great appetizers, toppings or stuffing,” Hey says. “It gets a crispy outer edge while warm and gooey on the inside.” Choose from bacon, pizza, garlic and jalapeño flavors.

Smoked Gouda: This creamy Gouda has a nice balance of smoky flavor that pairs well with grilled meats or a glass of dry red wine.

Morel Mushroom and Onion Monterey Jack: Flavored with morel mushrooms and onion, this specialty Monterey Jack has a creamy texture and earthy undertones. “If you love wild mushrooms of the Ozarks, you’ll love this,” Hey says.

J and J Cheese Factory, 330 Burk Road, Highlandville, Missouri, facebook.com/jandjcheesefactory

Subscribe to Breaking News

* I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy.

Juliana Goodwin lives in Springfield, Mo., but loves to explore the Ozarks and write about it for Feast Magazine.

More Southern Missouri Dining articles.