Since Frida’s Deli opened its doors in July, St. Louisans have been flocking to the vegetarian-vegan-raw deli for fresh and forward-thinking meatless cuisine. Diners are greeted by colorful walls, fruity aromas and, most often, a line. No worries. Just grab a bag of the housemade kale chips in the flavor of the day and chomp away while you peruse the menu.

The “turkey” sandwich is piled high with vegetarian deli meat, Cheddar, lettuce, tomato, red onion, sprouts and avocado with a generous spread of tasty sriracha mayo. Order the raw tacos and you’ll be delighted by crisp lettuce leaves filled with spicy sunflower taco meat topped with pico de gallo and sour cream. For a classic combo, try the white Cheddar grilled cheese – dressed up with tomato, arugula and avocado – and a cup of raw tomato bisque. Salads are hearty, healthy and full of flavor, like the 007 Salad, a spinach salad with cucumber, tomato, red onion, blue cheese crumbles and blue cheese-stuffed olives drizzled with gin-cucumber dressing.

And whether you’re on the go or looking for a light lunch, Frida’s smoothies satisfy. Our favorite is the Glow smoothie, a mouthwatering blend of coconut water, peaches, papaya, strawberries and agave nectar. This bright, sun-filled spot may be a newcomer to the food scene, but it’s destined to become an old favorite in no time.

Frida's Deli, 622 North and South Road, 314.727.6500, University City,

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