Shop-O-Matic: Friar Tuck

2012-04-28T20:30:00Z 2014-11-19T13:04:13Z Shop-O-Matic: Friar TuckWritten by Brandi Wills Feast Magazine | Inspired Local Food Culture/Midwest
April 28, 2012 8:30 pm  • 

While Friar Tuck has seven locations across Missouri and Illinois, its original location in Crestwood boasts what many consider to be the largest selection of local wine in the St. Louis area.

“This is where a lot of our customers discover local wine for the first time,” says manager Jim McAvoy. He views the comprehensive selection as an opportunity to educate consumers on the diversity and character of Missouri and Illinois wines. “People think of local wines as just being sweet,” says McAvoy. “Sure, some are sweet, but the majority of local wines are very complex. There are so many styles and flavors to experience. Winemakers in this region are experimenting and being really creative with their bottlings.”

He tends to introduce newcomers to local wine by suggesting a Norton or Chardonel, and Friar Tuck often holds in-store tastings that expand the conversation to lesser-known varietals. “Exploring local wine becomes an adventure,” says McAvoy. “It starts with one really good bottle that defies the stereotype and evolves into true pride in what local winemakers can achieve.”

Friar Tuck, 9053 Watson Road, Crestwood, 314.918.9230,

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