St. Louis food blogger Kimberly Henricks-Friedhoff has been selected by William Morrow Cookbooks to participate in their Serious Sandwich Cookalong to celebrate the release of Emeril Lagasse’s latest cookbook.
Henricks-Friedhoff, creator of Rhubarb and Honey, and 21 other bloggers will receive advance copies of Emeril Lagasse’s upcoming cookbook, Emeril’s Kicked-Up Sandwiches (on sale Tue., Oct. 16), and will prepare at least two sandwiches a week for three weeks using recipes from the book. They will also blog about their experiences. Blogger participants will receive a supply of Emeril’s Kicked-Up Horseradish Mustard and Snapware plasticware from Lagasse to aid them in the creation of the sandwiches.
Morrow’s cookbook blog, The Secret Ingredient (thesecretingredientblog.com), will showcase the bloggers’ featured posts and will provide Facebook, Twitter and Pinterest updates about the cook-along as it progresses. Lagasse will also be engaging with the bloggers through Twitter and Facebook, following the #SeriousSandwich hashtag.
Follow Henricks-Friedhoff’s progress at rhubarbandhoney.com.