THE FEED: Uncle Billy’s Ice Cream Truck Shifting Into Gear on Fourth of July, Concession Truck by Same Owners in Fall

2012-06-19T15:27:00Z 2014-09-16T13:33:19Z THE FEED: Uncle Billy’s Ice Cream Truck Shifting Into Gear on Fourth of July, Concession Truck by Same Owners in FallWritten by Pat Eby Feast Magazine | Inspired Local Food Culture/Midwest
June 19, 2012 3:27 pm  • 

If you have fond memories of how an icy Bomb Pop dripped sticky rivulets of red and blue down your hand as you snaked your tongue into the grooves and over the peaks of its star-shape, you’ll want to flag down Uncle Billy’s Ice Cream Truck this summer.

Mischa Truong-Tran and her business partner Bill Boyer of UB Enterprises plan to roll out the whimsical red, white and blue truck on Wed., July 4, with “traditional favorites like the ice cream sandwich, drum sticks, Bomb Pops and Push-Ups - all favorites when we were growing up,” Truong-Tran says.

Uncle Billy’s Ice Cream Truck is tricked out with a shiny silvery bell the driver can clang and oversized, curly “eyelashes” that frame the headlights. Big red block letters spell out “Uncle Billy’s Ice Cream” on the side of the truck. When the grand roll-out happens on the Fourth of July, this truck should fit right in with the patriotic fervor of the holiday.

The owners believe people of all ages want quality, locally produced ice cream and frozen treats at reasonable prices from a well-maintained food truck, and that’s exactly what they plan to deliver. And, they know that more and more these days, “Customers want healthier options, too, like fruit pops and healthier choice frozen treats. Right now, we’re exploring and testing.”

“We’re buying local - novelties from North Star and mini-concretes in vanilla, chocolate and strawberry from Ted Drewes,” Truong-Tran says.

Uncle Billy’s Ice Cream Truck will make appearances this summer at events and fairs around town, as well as private parties and special events. And, the partners aren’t stopping there: “Our next truck will be a concession truck, ready in the fall. We plan to set up at some of the local haunted house venues, selling hot chocolate and treats to people waiting in line,” Truong-Tran says.

We’ll bring you more details on the second truck as soon as they’re available. In the meantime, you can track the progress of Uncle Billy’s Ice Cream Truck on its Facebook page at facebook.com/UBEnterprises. The in-the-works website: ubenterprises.com.


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