THE FEED: Edward Jones Dome’s New Lighter and Gluten-Free Fare Scoring Big Points with Rams Fans

2012-10-10T11:13:00Z 2014-12-05T12:04:31Z THE FEED: Edward Jones Dome’s New Lighter and Gluten-Free Fare Scoring Big Points with Rams FansWritten by Barbara E. Stefano | web@feaststl.com | twitter.com/feastmag | facebook.com/feaststl Feast Magazine | Inspired Local Food Culture/Midwest

Calorie-counting and gluten-intolerant Rams fans no longer have to choose between blowing their diets and washing down half a brat with a thimbleful of beer (or – gasp! – going hungry altogether). The higher-ups listened to feedback and added a few menu items health-conscious fans had been rooting for.

New, lighter fare on the menu at the Edward Jones Dome includes a 6-inch, roasted turkey-provolone torpedo sandwich, which fan might wish to pair with the red-pepper hummus and pretzel chips that are also new this year. If celiac disease or general gluten intolerance is an issue, this year's menu offers a gluten-free mixed green salad topped with cranberries, blue cheese and toasted almonds. The sandwich sells for $6, while the salad and hummus dish cost $5 each.

“We had no idea how it would go over,” says chef Will Ortmann. “On the first game, we actually ran out of the turkey sandwiches. I think we're selling more than 200 per game.”

The salad and hummus are also selling well, and Ortmann is considering expanding the light menu next year. “It's too early to know how that's going to take shape yet, but I think people are responding to it.”

Fans are also reacting positively to the new roasted turkey sandwich on the regular menu. Servers carve the warm turkey breast to order in front of the customer, who can customize their sandwich at an “action station” that's well-stocked with a variety of cheeses and toppings. They can keep it light if they choose, but there's nothing to stop diners from piling on bacon, cheese and a little of everything else, all for just $10.

“This used to be something we offered at the club level, but now everyone can do it,” Ortmann says. “It's going over very well.”

Also popular with game-goers is a reduction in food prices, according to Brian Killingsworth, vice president of Marketing and Brand Strategy for the St. Louis Rams.

“We really wanted to do all we could this year in attracting more families to the Edward Jones Dome, and lowering the prices on concessions and adding some new and healthier options were one of our strategies,” Killingsworth says. “We now also offer a new bundled product: four tickets, four hot dogs, (and) four Pepsi products for only $100. We want to make our product more accessible to families with fixed prices that include concessions.”

Pizza slices will also cost you less ($7), and thanks to the $5 kid's meal, you can feed the wee ones without paying adult-meal prices.

Beer enthusiasts are surely giving three cheers for lower beer tabs, too. The Dome has rolled back the sticker price on 12-oz. draft beer from $6 to only $5, and are offering the 16-oz. plastic bottles for $7.75, down from $8 last year.

“We have lowered the cost of beer and now have the lowest price beer in St. Louis sports,” says Killingsworth.

Edward Jones Dome, 901 North Broadway, 314.342.5201, stlouisrams.com/edward-jones-dome


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