THE FEED: Local Snack Food Start-Up What-A-Ya Nuts?! Expands Beyond St. Louis-Area Shelves

2012-04-16T16:28:00Z 2014-09-16T13:34:26Z THE FEED: Local Snack Food Start-Up What-A-Ya Nuts?! Expands Beyond St. Louis-Area Shelves Feast Magazine | Inspired Local Food Culture/Midwest
April 16, 2012 4:28 pm

St. Louis snack food company What-A-Ya Nuts?! announced today the availability of its products through, an online retail platform that enables manufacturers to increase their reach and sell directly to customers nationwide with free shipping.

What-A-Ya Nuts?! snacks are bite-sized nut clusters made with all-natural and all-pronounceable ingredients, free of dyes, artificial flavors and high fructose corn syrup. The four savory and sweet varieties – Jalapeño Hysteria, Cracked Parmesan Pepper, Maple Cinnamon Madness and Stark Raving Chocolate – are each available for purchase on the platform via the What-A-Ya Nuts?! storefront at The retail price is $4.99 for the 4-ounce packages.

“Selling online allows What-A-Ya Nuts?! to be enjoyed by nutty consumers across the country seeking to snack in sanity with a delicious, better-for-you snack, shipped free directly to their door,” says Howie Sher, founder of What-A-Ya Nuts?!. “The support from the St. Louis community and the success we’ve seen through regional retailers has been incredible for a new company and product cracking into a highly competitive market; because of this it’s possible to expand and make our products readily available at fingertips nationwide through”

What-A-Ya Nuts?! is the brainchild of St. Louisan, fourth-generation former supermarket owner and self-described nut Howie Sher. Passionate about food that is fun to eat, tastes great, and contains all-natural ingredients, Sher brought his concept to life with the help of Jeff Grogg and Derek Spors, former food development executives at Kashi and Bear Naked, respectively.

What-A-Ya Nuts?! made its debut in the St. Louis market in last fall and can now be found in more than 100 stores in and around the St. Louis area, as well as online on the What-A-Ya Nuts?! facebook storefront.


We caught up with What-A-Ya Nuts?! founder Howie Sher in our October 2011 Meet & Greet.

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