THE FEED: Central Dairy’s Tiger Tracks Ice Cream Now Available at Schnucks

2012-09-14T10:02:00Z 2014-09-16T13:31:37Z THE FEED: Central Dairy’s Tiger Tracks Ice Cream Now Available at SchnucksWritten by Robin Seaton Jefferson | web@feaststl.com | twitter.com/feastmag | facebook.com/feaststl Feast Magazine | Inspired Local Food Culture/Midwest

Mizzou fans and lovers of all-things chocolate take note: Central Dairy is making its Tiger Tracks Ice Cream available and local Schnucks supermarkets in the St. Louis area for the first time.

Created by Chris Hackman, general manager of Central Dairy in Jefferson City, Mo., for University of Missouri-Columbia fans, the ice cream has until now been available only in stores in central Missouri, says Tara Hart, a spokesperson for the company.

Tiger Tracks is a golden ice cream loaded with chocolate-coated cookies, chocolate truffles and stripes of rich fudge and features Truman the Tiger—the official mascot of the athletic teams of the University of Missouri Tigers—on the package.

Operated in Mid-Missouri, Central Dairy is owned by Prairie Farms. The company has

partnered with Schnucks to be the first supermarket chain in the St. Louis Metropolitan area to carry the Mizzou-themed ice cream. Currently, Tiger Tracks is also sold at the Tower Grove Creamery and at Dr. Jazz Soda Fountain & Grille in Webster Groves.

Hackman created the ice cream in 2006 after years of trying to come up with the right flavor combination for the university. There are currently no plans in the works for further expansion until the company can see how successful the product is in St. Louis, Hart says. Tiger Tracks will be produced in Jefferson City and distributed via its trucks to stores in the St. Louis area.

For now, Tiger Tracks is available at 20 metro St. Louis Schnucks stores in a 56-ounce container.

Central Dairy was established in 1920 in Columbia, Mo., by Dot Sappington, who by 1932 had opened a branch in Jefferson City, Mo., at 108 East Dunklin. In the beginning, products were brought to Jefferson City from Columbia. Sappington sold the Columbia business to his son and partner, William Roy Sappington Sr. in the mid-1930s, and built a new dairy at 610 Madison in Jefferson City. The counter was considered “the place to hang out” in the 1950s due to its proximity to local schools.

In 2007, Central Dairy was acquired by Prairie Farms. Nearly 75 years since its inception, the company operates more than 800 dairy farms and manufacturers and markets a full line of dairy food products from its own 17 plants, along with 13 others through subsidiary companies and joint ventures throughout the Midwest.

Schnucks, multiple locations, schnucks.com


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